60 days free for every Designed by Anthony web build customer.
No card. No call with sales. Your contacts stay yours forever, even after you cancel — export to CSV or SQL any time.
One low base per vertical. No per-contact pricing. Same base price next year.
30 days free on every paid tier with no card — 60 with a card. Cancel in two clicks from your dashboard — no phone call, no retention rep. Seats are included per plan; capped plans add seats for a flat $15/mo each.
VertaFlow Free
Forever-free starter. One site, lead capture, basic widgets, inbox.
- ✓1 site, 1 vertical
- ✓1 team seat included
- ✓Lead capture + inbox
- ✓Basic widgets
- ✓Up to 100 contacts
VertaFlow Starter
Solo operator. Full CRM, e-sign contracts, booking, your vertical module, no-skim payments.
- ✓Full operational CRM
- ✓2 team seats included
- ✓Pipeline, invoices + estimates
- ✓E-sign contracts + booking
- ✓Up to 2,500 contacts
30 days free, no card — 60 with a card
VertaFlow Pro
Small team. Starter + the full growth stack (SEO, AI, email, citations) + full vertical depth + API.
- ✓Everything in Starter
- ✓5 team seats included
- ✓Growth stack: SEO, AI, analytics
- ✓Premium widgets + outreach
- ✓Developer API
- ✓Up to 25,000 contacts
30 days free, no card — 60 with a card
VertaFlow Scale
Multi-location. Pro + franchise/multi-location dashboard, priority support, higher caps.
- ✓Everything in Pro
- ✓10 team seats included
- ✓Up to 5 sites / locations
- ✓Priority support
- ✓Up to 100,000 contacts
30 days free, no card — 60 with a card
Run VertaFlow as your own agency platform
Rebrand every surface, manage client sub-accounts, and bill them through your own Stripe. Three reseller tiers — solo agency to full SaaS.
VertaFlow Reseller
Solo agency. Custom-domain white-label, full rebrand, up to 15 client sub-accounts.
- ✓Everything in Pro
- ✓10 team seats included
- ✓Full white-label rebrand
- ✓Up to 15 client sub-accounts
- ✓Multi-tenant dashboard
Secure checkout · cancel anytime
VertaFlow Reseller Pro
SaaS mode. Unlimited sub-accounts at $0 each, auto-bill clients via your Stripe, white-label app.
- ✓Everything in Reseller
- ✓SaaS mode — unlimited sub-accounts
- ✓Auto-bill clients via your Stripe
- ✓Usage rebilling (SMS / email / AI)
- ✓Unlimited contacts
Secure checkout · cancel anytime
VertaFlow Reseller Agency
Reseller Pro + SSO, franchise multi-location, dedicated onboarding, more seats.
- ✓Everything in Reseller Pro
- ✓SSO (SAML / OIDC)
- ✓Franchise multi-location
- ✓Dedicated onboarding
- ✓Unlimited everything
Secure checkout · cancel anytime
Enterprise / Franchise
Custom · Let's talkMulti-brand operators + franchise networks. Negotiated seat pricing, priority onboarding.
- ✓Everything in Reseller Agency
- ✓Centralized multi-location / multi-brand management
- ✓Franchise rollouts: brands → locations hierarchy
- ✓Volume seat pricing (negotiated, not the $15 list)
- ✓Consolidated reporting across every location
- ✓Multi-site widget deployment across the network
- ✓Priority onboarding + dedicated support
- ✓SSO, custom contracts & SLA available
Self-serve and entry Reseller plans include a set number of team seats. Need more people? Add seats anytime for $15/mo each — or choose a reseller plan with unlimited seats.
The price you see is the price you pay — any applicable sales tax is included.
Your data sits in real Postgres on our side. Pull a CSV or a full SQL dump — any minute, no ticket, no support tier.
What's actually in each tier
| Feature | Free | Starter | Pro | Scale |
|---|---|---|---|---|
| Workspaces (sites / locations) | 1 | 1 | 1 | 5 |
| Vertical skins (Agency, Service Pro, Restaurant, Retail, Wellness) | 1 | All 5 | All 5 | All 5 |
| Team seats (then +$15/mo each) | 1 included | 2 included | 5 included | 10 included |
| Contacts in your database | 100 | 2,500 | 25,000 | 100,000 |
| Pipeline, invoices, estimates + contracts | — | ✓ | ✓ | ✓ |
| Booking, tickets + projects | — | ✓ | ✓ | ✓ |
| Products, inventory + orders (retail) | — | ✓ | ✓ | ✓ |
| Growth stack — SEO, AI, analytics, citations | — | — | ✓ | ✓ |
| Premium widgets + custom domain | — | — | ✓ | ✓ |
| Developer API + UTM tracking | — | — | ✓ | ✓ |
| Multi-location dashboard + priority support | — | — | — | ✓ |
| Support | Community forum | Reply within 1 business day, from a human | Same — within 1 business day | Priority — within 1 business day |
White-label reseller ladder
Resell VertaFlow as your own software — rebrand every surface and bill clients through your own Stripe. From $199/mo.
| Feature | Reseller | Reseller Pro | Reseller Agency |
|---|---|---|---|
| Monthly price | $199 | $397 | $997 |
| Client sub-accounts | 15 | Unlimited | Unlimited |
| Team seats | 10 included | Unlimited | Unlimited |
| Everything in Pro (full growth stack) | ✓ | ✓ | ✓ |
| Full white-label rebrand + multi-tenant dashboard | ✓ | ✓ | ✓ |
| SaaS mode — auto-bill clients via your Stripe | — | ✓ | ✓ |
| Usage rebilling (SMS / email / AI markup) | — | ✓ | ✓ |
| SSO (SAML / OIDC) + franchise multi-location | — | — | ✓ |
| Dedicated onboarding | — | — | ✓ |
Running a franchise network or multiple brands? See Enterprise / Franchise →
Frequently asked
› What happens after my free trial?
Start with 30 days free and no card. Add a card and the trial extends to 60 full days on the paid tier you picked — Stripe holds the card but doesn't charge it. We email you 7 days before the trial ends. If you do nothing, the card runs at the tier you trialed. If you cancel in your dashboard (two clicks, no phone call), nothing charges and your workspace flips to read-only for 30 days so you can still export. Or skip the card entirely and start on Free — no clock, no upgrade nag.
› Can I switch tiers later?
Yes. Upgrade or downgrade anytime. Pro-rated charges or credits apply automatically.
› Can I export my data if I cancel?
Yes — on day one and after you cancel. From Settings → Data you can pull a CSV or a full Postgres dump. After cancel, your workspace stays read-only for 30 days so the export isn't a fire drill. Reactivate any time in that window and pick up where you stopped.
› How do team seats work?
Every plan includes a set number of seats — Free 1, Starter 2, Pro 5, Scale 10. Need more people? Add a seat anytime for $15/mo each. No $50–150/seat enterprise tiers, no per-contact metering — you pay $15 for a seat you actually use, and read-only client/guest access stays free.
› What's the catch?
No per-contact limits. No email-send caps hidden in the fine print. No metered AI credits. No surprise overage charges. The price you sign up at is the price you pay next year — written into the plan. We're a one-person product team that ships in public; the changelog is at /changelog and the founder reads every reply to vertaflow@designedbyanthony.com. The only thing we ask: if Pro fits, pay for Pro. The Free tier exists for evaluation, not as a permanent workaround.
› What if my vertical isn't one of the five?
Pick the closest match. The shared core (pipelines, invoices, contacts, automations, scheduling) handles almost any service or relationship business. If you tell us your vertical at vertaflow@designedbyanthony.com, we'll map your workflow to an existing skin on a 15-minute call — and your request goes on the public roadmap. The five skins today are Agency, Service Pro, Restaurant, Retail, Wellness.
› How do I migrate from Square, Toast, Jobber, HubSpot, or a spreadsheet?
Export a CSV from your current tool, drop it on the import screen, map the columns. Most accounts are done in under 30 minutes. Pro and above include a guided migration call at no cost — we'll get on a screenshare and do it with you. If we can't map your file in 24 hours, we do the mapping ourselves. Free. Your imported data lands in real Postgres, so re-exporting later is one click.
Get a hand-coded site from Designed by Anthony — VertaFlow comes with it.
Already have a website? VertaFlow's lead form, chat, and booking widgets embed into it with one line of code — no rebuild required. Starting from scratch? Studio Build sites start at $999, hand-coded, with a perfect Google speed score. Every Studio Build includes 60 days of VertaFlow Pro free, then $19/mo loyalty, a citation sweep, and a free CRM data migration done by a human. You also get a client portal at dash.designedbyanthony.com on day one.
Why teams trust VertaFlow
No invented reviews. Real customer quotes show up here as they come in — until then, here's what you can verify today.
- Your data, real PostgresEvery tenant gets a real Postgres database — export to CSV any time, cancel and your data leaves with you.
- Transparent $15/seatFlat per-seat pricing. No per-contact metering, no surprise overage bills.
- 30 days free, no cardLook around for 30 days with no card — 60 days when you add one. No onboarding call required.
- Operator-run, built in the openShipping every week against a public roadmap. You can see what is in active build.