VertaFlow isn’t a SaaS product dreamed up in a roadmap meeting by people who’ve never closed a deal. It’s the CRM I build and use every day to run a working web-design agency out of Rome, New York — then sell to operators who run the same kind of Tuesday.
VertaFlow is built and run by one operator in Rome, New York — I run a web-design agency on it every day. The roadmap reflects what an actual operator needs on a Tuesday, not what closes a Series A. Feature requests reach my email, not a ticket queue that routes to /dev/null.
Every release is logged in public. No silent feature removals, no “we’ve sunset that” surprises. What ships, ships where you can read it — so you always know what changed before it changes under you.
No proprietary lock-in format. Export a CSV, a full SQL dump, or hit the REST API any minute. Cancel and the data walks out the door with you. The whole point of owning your customer list is owning it.
There’s no growth team optimizing for upsell prompts, no per-contact meter, no surprise enterprise tier, no board deck steering the next quarter. Seats are a flat $15/mo — and the base price you sign up at is the base price you pay next year, because there’s nobody upstairs asking for a bigger number.
Every CRM on the market was either built for the enterprise and priced down to crush a 3-person shop, or built for one trade and bent sideways to fit yours. We got tired of paying $200/mo for a tool that still couldn’t do our actual workflow — so we built the one we wished existed, vertical by vertical, and opened it up.
It’s the same tool, same database, same support inbox. When you email anthony@designedbyanthony.com, you reach me — the person who wrote the code — not a tier-one rep reading from a script.
Public changelog by email. Operator-built, no marketing email factory.