Catalog, orders, and maker clients — retail built for small-batch sellers.
Sell through your storefront, track wholesale buyers, and fulfill orders without bolting ecommerce onto a generic CRM.
Pipeline · Browse → Cart → Order → Fulfill → Repeat
(01 — The status quo)
Where maker store teams lose the most time.
Every one of these is a workflow VertaFlow was built to replace — not a feature we added later.
Wholesale and DTC orders live in different inboxes
Instagram DMs, Etsy messages, and email POs — nobody sees inventory or repeat buyer history in one place.
Customer history scattered across tools
Notes in texts, invoices in accounting, photos on a tech’s phone — nobody sees the full relationship on one screen.
Follow-ups slip when the day gets busy
Estimates sent but never chased, renewals due but not scheduled, and the revenue walks out the door quietly.
The team retypes the same data twice
A job closes in the field, then someone rebuilds the same invoice and timeline in another system at the desk.
Reporting is always a week behind
You find out which services actually make money after the month closes — not while you can still fix the schedule.
Onboarding a new hire takes too long
They learn four logins before they can answer where a customer stands — and clients feel the handoff.
(02 — How it works)
A day in your business, run on VertaFlow.
Five steps from the moment a request arrives to the moment your customer comes back.
- 01
Catalog items with variants and inventory
VertaFlow keeps this step on one timeline per customer so your maker store team moves faster without losing context.
- 02
Storefront checkout creates the order
VertaFlow keeps this step on one timeline per customer so your maker store team moves faster without losing context.
- 03
Fulfillment board tracks packing and ship
VertaFlow keeps this step on one timeline per customer so your maker store team moves faster without losing context.
- 04
Buyer history rolls up for the next sale
VertaFlow keeps this step on one timeline per customer so your maker store team moves faster without losing context.
- 05
Campaign reaches past purchasers
VertaFlow keeps this step on one timeline per customer so your maker store team moves faster without losing context.
(03 — What you get)
Built specifically for maker store workflows.
Not generic CRM fields renamed. Real features mapped to how you actually run the day.
Maker catalog + inventory
Built for maker stores — not a generic CRM with renamed fields.
Hosted storefront checkout
Built for maker stores — not a generic CRM with renamed fields.
Order fulfillment board
Built for maker stores — not a generic CRM with renamed fields.
Wholesale client records
Built for maker stores — not a generic CRM with renamed fields.
Plays nicely with
Your existing stack stays.
Built-in connections, plus the tools to link up almost anything else — connect VertaFlow to whatever your maker store team already uses.
(04 — Outcomes our customers report)
The numbers that move when the workflow tightens.
Faster follow-up
Less retyping
Clearer pipeline
Frequently asked
The questions maker store teams actually ask before they switch. See the full Maker Store FAQ →
› Is Maker Store different from generic retail?
Yes — it is a first-class vertical with catalog, storefront, and checkout wired for small-batch and handmade sellers.
› Can I start free without a credit card?
Yes — 30 days on the full product, no card required. Add a card anytime to extend to 60 days.
› Does VertaFlow work on mobile?
The CRM runs in the browser on any phone or tablet — estimates, scheduling, and customer lookup from the field.
› Can I export my data?
CSV export of clients, jobs, invoices, and history whenever you want — no lock-in.
› How fast can we go live?
Sign in with the maker store template loaded — pipeline, records, and terminology match your trade on day one.
See VertaFlow with the Maker Store template loaded.
Start free — 30 days, no card. Your industry pipeline is ready on first login.
VertaFlow Free $0 · paid plans $49–$249/mo (VertaFlow Starter to VertaFlow Scale) — every paid tier includes 30 days free, no card — 60 with a card.